I first saw Layar demo in June at Mobile 2.0 in Barcelona. Their concept is clever – instead of collecting street-level imagery from around the World, the service combines your live surroundings via the camera with layers of local information. Rather than trying to visualise a description of the interface, you should check out the below video.
The exciting news is that Layar recently announced an API, which cleverly enables third parties to create custom layers (overlays) with their own content, populating Layar (the app!) with a wealth of quality local information.
I’m really excited about the potential for augmented reality. Watch this space!
